Management Team

Mr Eugene Lim
Mr Eugene Lim
Executive Director and CEO

Mr Lim is our Executive Director, CEO and Controlling Shareholder and has been a Director of our Company since our incorporation.

He manages our Group’s operations, including formulating corporate strategy, driving business development, overseeing asset acquisition and management, and ensuring operational excellence across its Community Living property assets.

Prior to this, Mr Lim was the director of marketing and sales at Oxley Holdings Limited where  he was responsible for and oversaw the marketing and sales of both local and overseas projects.

Before joining Oxley Holdings Limited, Mr Lim was the assistant general manager of marketing and sales at Wing Tai Holdings Limited. He was also with Knight Frank Singapore from February 2012 to July 2015, where he rose from the rank of senior manager to director and head of project marketing.

Mr Lim also sits on the board of Arts House Limited and Singapore Athletics Association and is also the first recipient of the PropertyGuru – Asia Property Award, Rising Star Award in 2023.

He graduated from Singapore Institute of Management – University of London in 2010 with a Bachelor of Science in Business.

Ms Tan Yee Chin
Ms Tan Yee Chin
Chief Financial Officer

Ms Tan joined our Group as our CFO in June 2022 and presently continues to lead its finance and treasury functions.

She started her career as an audit associate in B H Tan & Associates in April 2010 to November 2011 and was employed with Crowe LLP as an audit semi-senior from December 2011 to December 2012. She then joined KPMG LLP as an audit manager from December 2012 to December 2017.

From January 2018 to May 2022, she was a financial controller at JFE Engineering (S) Pte. Ltd. and subsequently joined Global Logistics Properties as a senior finance manager where she led the consolidated finance function of Global Logistics Properties.

Ms Tan has completed the Professional Level of the Association of Chartered Certified Accountants exams and is a Chartered Accountant of Singapore with the Institute of Singapore Chartered Accountants.

Mr Wu Peicong
Mr Wu Peicong
Finance Director

Mr Wu joined our Group in February 2026 and oversees the financial and corporate affairs of the Group, including financial reporting and corporate governance.

He started his career at RSM SG Assurance LLP (formerly known as RSM Chio Lim LLP) as an auditor in 2005 and led the accounts and finance department of 4 Singapore listed companies, Hafary Holdings Limited, Reclaims Global Limited, Hoe Leong Corporation Ltd and Niks Professional Ltd between 2011 and 2026.

Mr Wu is a Fellow of the Association of Chartered Certified Accountants and a non-practising Chartered Accountant of Singapore. He obtained his Master of Science in Professional Accountancy Degree from the University of London in 2017 and completed the Chartered Valuer and Appraiser programme in 2025.

Ms Hou Shiying
Ms Hou Shiying
General Manager

Ms Hou joined our Group in March 2022 and serves as our General Manager where she is in charge of the day-to-day operations of our Group.

She began her career in OCBC Bank Limited as a Mortgage Specialist in July 2011. She subsequently joined Knight Frank Singapore as an assistant marketing manager in September 2012 and joined Oxley Holdings Limited as a senior marketing manager in March 2016 where she headed the marketing efforts of Oxley Holdings Limited.

Ms Hou graduated with a Bachelor of Science (Real Estate) from the National University of Singapore.

Mr William Chooi
Mr William Chooi
Head of Technology

Mr Chooi joined our Group in July 2025 and leads the technological capability of our Software Development Team.

He oversees our in-house developed proprietary CRM system and TAP mobile application, ensuring continuous improvements to meet the evolving needs of our Group and members.

He has over 20 years of experience driving digital initiatives and managing projects across the Asia Pacific region, having honed his expertise at companies such as CBRE Investment Management and CapitaLand Investment Ltd. His expertise includes spearheading global data analytics platform rollouts and strategic technology rollouts across property assets.

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