Management Team

Ms Tan Yee Chin
Ms Tan Yee Chin
Chief Financial Officer

Ms Tan joined our Group as our CFO in June 2022 and presently continues to lead its finance and treasury functions.

She started her career as an audit associate in B H Tan & Associates in April 2010 to November 2011 and was employed with Crowe LLP as an audit semi-senior from December 2011 to December 2012. She then joined KPMG LLP as an audit manager from December 2012 to December 2017.

From January 2018 to May 2022, she was a financial controller at JFE Engineering (S) Pte. Ltd. and subsequently joined Global Logistics Properties as a senior finance manager where she led the consolidated finance function of Global Logistics Properties.

Ms Tan has completed the Professional Level of the Association of Chartered Certified Accountants exams and is a Chartered Accountant of Singapore with the Institute of Singapore Chartered Accountants.

Ms Hou Shiying
Ms Hou Shiying
General Manager

Ms Hou joined our Group in March 2022 and serves as our General Manager where she is in charge of the day-to-day operations of our Group.

She began her career in OCBC Bank Limited as a Mortgage Specialist in July 2011. She subsequently joined Knight Frank Singapore as an assistant marketing manager in September 2012 and joined Oxley Holdings Limited as a senior marketing manager in March 2016 where she headed the marketing efforts of Oxley Holdings Limited.

Ms Hou graduated with a Bachelor of Science (Real Estate) from the National University of Singapore.

Mr William Chooi
Mr William Chooi
Head of Technology

Mr Chooi joined our Group in July 2025 and leads the technological capability of our Software Development Team.

He oversees our in-house developed proprietary CRM system and TAP mobile application, ensuring continuous improvements to meet the evolving needs of our Group and members.

He has over 20 years of experience driving digital initiatives and managing projects across the Asia Pacific region, having honed his expertise at companies such as CBRE Investment Management and CapitaLand Investment Ltd. His expertise includes spearheading global data analytics platform rollouts and strategic technology rollouts across property assets.

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